Client expectations were exceeded when communikate et al created an event to showcase the Palladium on Light Apartment development to potential investors and the media.
Renowned live artist Thom Buchanan was suspended by crane, 37 metres above the city skyline, to transfer the future views of Palladium on Light Apartments onto canvas.
Sixty invited guests enjoyed canapés and cocktails below on Light Square while watching the painting come to life via live video stream. Cycle rickshaws chauffeured guests to the display suite for personalised tours throughout the evening and the resulting artwork is set to take pride of place in the foyer of the apartments when they take shape.
The event delivered approximately $6 million in sales on the evening, while the media coverage, including The Advertiser, InDaily, Adelaide Review and a live weather cross with Seven News, further boosted exposure for the project.