When the Para West Adult Campus underwent a re-location and name change to Northern Adelaide Senior College (NASC), it was imperative that the announcement was made effectively to ensure a smooth transition for the College.
Having partnered successfully with Para West in the past, communikate et al was the college’s first choice for managing the marketing and public relations for this significant shift in branding and location.
communikate was responsible for market research, re-branding, key message development and establishment and management of social media pages.
Our publicity and media relations campaign results included a page 3 story in The Advertiser, interviews on morning radio and feature stories in local press, which saw attendances at the Open Day triple from previous years.
We managed the design, copywriting and production of the 2015 course guide, campus signage, corflutes, banners, name tags, flip books and giveaways. We managed a broad reach advertising campaign including design and placement of ads across print, radio, direct mail, Adshells, Facebook and Google AdWords as well as designing web banners, web tiles, email signatures and a full suite of stationery.
The integrated campaign successfully communicated the college’s change of name and location, reassuring current students, prospective students and the broader community that the changes would not impact on the quality education the college provides.
communikate et al has recently created a brand new website for NASC and provides ongoing marketing support with collateral development, enrolment campaigns, social media management and training and an integrated enrolment drive strategy.