Northern Adelaide Senior College (NASC) decided to cap enrolments six weeks into an eight week marketing campaign, following an overwhelming number of student enquiries.
Its most successful campaign yet, the multi-faceted and highly targeted enrolment campaign developed and implemented by communikate was a prime example of the benefits of an integrated marketing approach.
The campaign involved developing a creative concept theme and key messages which were applied to various marketing materials. Campaign elements included Google AdWords Search and Display advertising, placements in the University and TAFE liftouts, sliders on the school’s website, Facebook advertising, page imagery and page management, a NOVA FM radio campaign and virtual tours for the website.
Standout results that contributed to the success of the campaign included;