communikate et al has achieved unprecedented national media coverage (77 items in total) for the Entrepreneurs’ Organization, currently valued at approximately $1,002,630.39 (advertising value equivalent) and reaching in excess of 40 million readers during the current financial year.
The Entrepreneurs’ Organization (EO) is a global community of business owners, all of whom run companies that have an annual revenue in excess of US$1 million. Founded in 1987 by young, energetic entrepreneurs, EO is now more than 9,500 members strong with 131 chapters in 40 countries around the globe.
communikate et al started working with EO South Australia in 2010, primarily managing publicity and media activities. In 2012 its services to EO extended to media profiling and management nationally, strategic communications advice, member engagement, video production, copywriting and creative collateral creation.
Through strategic media briefings, timely responses and strong member relations, communikate et al has built solid relationships with key business media. This continues to position EO as a go-to organisation for feature stories and for commentary on topical issues.
In March 2013 communikate et al managed the social events for the 2013 EO National Moderators Summit held in Adelaide. The calendar was comprised of two events aimed at profiling South Australia to interstate guests and to offer ‘money can’t buy’ experiences. The first event was an Adelaide Fringe experience that involved a party in the VIP Artist Club, tickets to the sell-out Adelaide Fringe show, LIMBO, and a presentation from Adelaide Fringe Director, Greg Clarke. A further event involved a VIP night at WOMADelaide where guests were invited to the VIP opening night party, received guest passes to the festival and guided tours of the site, exclusive access to artists and musicians and also a presentation from WOMADelaide Festival Director, Ian Scobie. Both events boasted great attendance with interstate guests commenting on the impressiveness of South Australia and local guests being amazed at what is available in their own backyard.