For three years communikate et al managed the South Australian publicity and promotion for more than 40 national Dendy Films releases, including titles such as Goodnight and Goodluck, Look Both Ways, Becoming Jane, Priceless, Enron and The World’s Fastest Indian.
For each release communikate et al identified the most suitable channels to reach the specific target audiences. This included researching the local market and liaising with selected organisations and associations to organise ticket giveaways through their networks.
Media activities managed by communikate et al included facilitating interviews, organising film reviews and managing advanced screenings and events. communikate et al’s role also involved coordinating publicity tours for international talent, negotiating with media promotional partners, and organising advertising and competitions. These elements, tailored to each film’s target market, contributed to unprecedented, sustained and high profile coverage of the films in South Australian media.