In early 2015, Council Of The Ageing South Australia (COTA SA) approached communikate et al to help the organisation build its profile among existing and potential members and decision makers in government, private industry and the not-for-profit sector. Since beginning our work with COTA SA in March 2015, the organisation has enjoyed a sustained presence in SA media across print, online, radio and TV.
Strong relationships were built with key media representatives and COTA SA’s focus policy areas and key messages gained excellent exposure to decision makers and the organisation’s target demographic groups in metropolitan and regional areas.
This included COTA SA’s successful campaign to influence the State Government to fund a concession on local council rates for pensioners, which had previously been funded by the Federal Government
communikate et al worked with COTA SA to achieve clear and consistent messaging on radio, TV and in print. This culminated in a joint media conference with COTA SA’s CEO and the SA Premier and Treasurer in the lead up to the State Budget, in which they announced that the State Government would not only cover the concession, but make it a flexible payment, as proposed by COTA SA.
This coverage built on communikate’s earlier positioning of COTA SA and its new chief executive as the “go to” authority on all matters relating to the health, wellbeing and lives of older people in SA. Media opportunities were greatly enhanced by providing professional media training to the CEO.
COTA SA has chosen to continue working with communikate et al to capitalise on these relationships and continue building momentum in the media. We are proactively seeking opportunities to position COTA SA as a peak advocacy organisation, ensuring it has a strong public voice that influences policy. The strategy includes leveraging COTA SA’s initiatives and events to publicly profile its achievements.