The Land Management Corporation’s Edinburgh Parks covers 650 hectares and is the largest industrial park in South Australia, located 25km north of the Adelaide CBD.
It is home to Inghams (food processing facility), Coles (distribution centre), BAE Systems, the Defence Science and Technology Organisation (DSTO) and automobile parts suppliers, amongst others. It is also adjacent to RAAF Edinburgh.
communikate et al was engaged by CMinus Sustainable Spaces to establish the overall commercial viability, preferred tenancy mix and possible purchase frequency and spend for a food and services precinct at the facility.
We conducted 22 one-on-one interviews with HR Managers, Operations Managers and Managers of businesses currently located at Edinburgh Parks to gain insight into shift-work schedules, length of lunch breaks, weekend operations, gender balance, blue collar versus white collar / professional ratio, catering needs, in-house facilities and lunchtime habits.
The research also drilled down to an assessment of spending habits and frequency, preferred brands and food types and additional preferred amenities and services. An online survey, completed by close to 200 additional employees, was used to verify the findings.
The research discovered key information that was hitherto unknown but significantly impacted the viability of the concept. Contrary to what had been anticipated, the research determined that a food and services precinct was not viable.
CMinus Sustainable Spaces, whilst disappointed that its food and services precinct would not progress, were extremely impressed with the quality and rigour of communikate et al’s research, which provided them and LMC with a very clear outcome and a foundation for discussing alternate options for the future.