When was the last time you updated content on your website?
You’ve probably heard it before, but it can’t be overstated – when it comes to the web, content is king.
No matter how beautiful your website looks, people are seeking information, so the content needs to be useful, engaging and up to date.
Why fresh and useful content is vital
There are all sorts of ways to keep your website fresh, from adding case studies promoting your latest project to writing blog posts that demonstrate thought leadership. Also consider sharing company news and developments in your industry that provide your users with valuable insights.
Making sure your content is up to scratch will ensure your website’s success.
Questions to ask when looking at your website content
The answers to these questions will help shape your content strategy, which will make it far easier to keep your website up to date.
Maintaining content on your website can be manageable and developing a better understanding of how to write for the web and how to distill information into easily digestible forms like video and infographics, will also reap rewards.
To find out more about how to make your website more engaging, up to date, easy to consume and easy to find contact us.