As discussed in our previous blog post, there’s a lot more to search engine optimisation (SEO) than just content and keywords, but great content should be the foundation of every website.

Undoubtedly it’s all about providing users with relevant, engaging content that answers their questions and makes it easy for them to complete their desired tasks.

While communikate et al can assist …

So what is SEO?

SEO stands for Search Engine Optimisation.

In the simplest terms it’s about being found on search engines like Google, through their organic search results (rather than paid ads). And to achieve anything online you need your website to be found!

The name is a little misleading though as it’s as much about users as it is search engines.

While it’s …