The power of a label, and even a campaign title, really can make or break a brand.

Unfortunately, global popstar Taylor Swift found herself faced with the latter this week when she announced her new fashion brand, TS 1989.

Despite good intentions to closely link her personal brand – using her initials and date of birth – to the new label, it …

When was the last time you updated content on your website?

You’ve probably heard it before, but it can’t be overstated – when it comes to the web, content is king.

No matter how beautiful your website looks, people are seeking information, so the content needs to be useful, engaging and up to date.

Why fresh and useful content is vital

User experience – …