Last night, South Australia’s new brand was launched by Premier Jay Weatherill in a public light and sound show at Elder Park which included the new brand being projected onto the Festival Theatre sails. A great way to launch it, sure, but do we like it? Will it work? Does it fulfill the brief to “communicate our unique identity”?

As with …

We have written a number of blogs about the dos and don’ts of social media, but a tweet by a (former) US-based PR executive at the end of 2013 that set off a social media lynch mob made me think about this once again.

Justine Sacco was not so long ago Communications Director for internet company InterActive Corp, which represents companies …