Nova Systems | Life at Nova
Elevating an employer brand to attract and retain the best
Elevating an employer brand to attract and retain the best
The Nova Systems employee value proposition (EVP) had been developed over a number of years, to not only retain great people, but to attract the best talent into the business. However, the suite of benefits was not widely understood across the workforce, or in the ever-tightening prospective employee market.
Work was required to define the offering while reinvigorating the way the suite of benefits was presented; to bring it to life, generate excitement and make sure it was well understood by its beneficiaries – the Nova Systems people!
Having developed the Nova Systems corporate brand, communikate et al were perfectly positioned to support the branding and positioning of Nova Systems’ EVP by painting a compelling picture of Nova Systems as an employer of choice.
We created a look and feel for Nova’s employer brand that would connect every team member to the business and generate awareness amongst prospective hires of the key benefits of joining Nova Systems.
Our work included:
We also developed an animated video which was played at the 2023 Conference to launch the newly reinvigorated EVP, LIfe at Nova.
‘Life at Nova’ launched to more than 700 employees in February 2023 at the Nova Systems Australia and New Zealand Employee Conference, Nova Connect.
Feedback was overwhelmingly positive with many employees commenting on benefits they didn’t realise were available to them until the launch of the package. With the overall suite of benefits available in one location with clear and compelling messaging for each, employees now know what’s available and can see evidence of the organisations’ commitment to them.
The Life at Nova brand is set to support employee retention and attraction through ongoing internal promotion and roll out across external campaigns.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
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Upstairs 200 The Parade,
Norwood SA 5067
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Telephone +61 8 8331 1444hello@communikate.net.au
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