Vodafone
Learn how a creative campaign drove widespread local and national coverage.
Learn how a creative campaign drove widespread local and national coverage.
Vodafone Australia made the move from Ford to Holden Commodore in 2009. The Clipsal 500 was to be the team’s first race in a Holden Commodore on Australian soil.
communikate et al was once again given the challenge to create an iconically South Australian event to kick off leading V8 Supercars team – TeamVodafone’s – Clipsal 500 campaign in Adelaide, generate media coverage and encourage fan attendance and interaction – all in less than three weeks.
Having previously hosted a celebrity pit stop challenge, grape crushing and go-karting challenge, we developed a simple, yet quirky concept that saw the TeamVodafone race car and its drivers Craig Lowndes and Jamie Whincup blessed in front of Adelaide’s majestic St Francis Xavier’s Cathedral in the heart of the ‘City of Churches’.
We worked in close collaboration with Vodafone, Triple Eight Race Engineering, Fluid PR, Sportstage and the Catholic Archdiocese of Adelaide, to ensure all stakeholder objectives and needs were heard and met.
Our role in the integrated campaign spanned:
The campaign generated 60 local and national media placements in two days, across a broad cross section of media outlets including FoxSport News, ABC1, Channel Ten, Channel Nine, Channel 7 and The Advertiser.
The event also drew more than 70 fans to witness the blessing and for the unique opportunity to get up close and personal with their idols, taking photos and getting autographs.
Thanks to the tremendous response from media and fans alike, TeamVodafone was the most visible team in town ahead of the weekend’s Clipsal 500 for the fourth year running.
I had the pleasure of collaborating with the exceptional team at communikate et al on our inaugural old scholar publication, and I cannot speak highly enough of their professionalism and expertise. They demonstrated a profound understanding of our vision and brand, and their dedication to excellence was evident in every aspect of their work.
Their attention to detail and commitment to thorough research ensured that the final product not only met but exceeded our expectations. We have enjoyed an overwhelmingly positive response to our publication and look forward to working with the team again. Their genuine care for their clients makes communikate et al a truly standout agency.
communikate et al’s design work is visually impactful, and they partnered with us to help bring our vision to life. Our tagline ‘flourish’, is an excellent reflection of our core values, beautiful botanic campus and our genuine aspirations for every young person in our care.
communikate’e professionalism, relatability and ability to give life to our vision is commendable.
I have worked with communikate et al for many years in a number of roles. They form an integral part of our team at Walara, having taken the time to understand our community and the two businesses that merged to develop a brand name and identity that reflects our shared values and vision for future growth in the lower mid-north region. communikate has created an extensive range of content and communication assets to establish us as a leading provider of aged care services in the region. We’ve received nothing short of positive feedback from our residents, their families and our staff.
The communikate et al team played a crucial role in bringing the vision of the SA Philanthropy Network to life, thanks to their strategic marketing expertise and creative solutions. Their support delivered significant attention across South Australian media and fostered meaningful community connections.
I am incredibly grateful for their own dedication to giving back and supporting causes in our community. I would highly recommend communikate to anyone looking to make a meaningful impact with their organisation - because they get people and purpose!
We came to communikate et al with a specific need to update our brand. We needed to refine our brand’s visual touchpoints to make sure we were resonating with our customers and engaging a wider audience. This was the first step of our broader branding and business strategy to execute with communikate et al.
There was an instant clarity and understanding of where we needed to go; both from a creative perspective, but also tangible outcomes for the business and our customers. The delivery of our updated branding was considered and beautifully executed. We couldn't be happier with our next chapter.
The depth of talent in their team makes them truly a full-service agency ready to jump on any project that you can dream up... Not to mention the good vibes and great attitude.
The communikate team really took the time to understand our business. They very quickly came up to speed on our products and the nuances of our very technical and specialised industry. They’ve written accurate and engaging content to be used in industry publications, our electronic newsletter, and on LinkedIn, which has performed really well.
communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.
The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!
It has been great working with the team at communikate et al, they use a different thought process and approach that brings all stakeholders on the journey and gets you thinking about the bigger picture.
As a membership body we need to make sure we are serving the interests of our membership and the wider community that we support. We now have a positioning for Master Builders SA that is reflective and representative of our entire membership base and an updated logo and collateral that is cohesive. l would highly recommend communikate et al to any business considering a brand refresh.
The visual impact of the creative was exactly what the Local Government Association was looking for to engage audiences and drive an increase in nominations from traditionally underrepresented groups on council.
As a result of the advertising we saw a particularly strong increase in candidates identifying as Aboriginal or Torres Strait Islander and many more candidates from culturally diverse backgrounds.
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