Carmen brings more than 12 years of communications and marketing experience, diverse industry knowledge and a strategic approach to her role as Digital Account Director at communikate et al.
Carmen’s broad experience spans a variety of industry sectors including professional services, ICT, e-commerce, architecture, state and local government, retail and franchising.
As Digital Account Director, Carmen oversees communikate et al’s digital service and develops digital marketing strategies that meet our clients’ objectives. Carmen’s digital expertise includes digital marketing audits and strategies, website design and development, SEO, SEM, content marketing, inbound marketing automation and social media.
Carmen’s career in the traditional marketing space has seen her deliver successful marketing and communications solutions including strategy development, community and stakeholder engagement programs, print, radio and television advertising, collateral development, market research, publicity, internal communications, crisis management and events management.
Before joining communikate et al Carmen spent three years working in communications and media roles for various government agencies, including SafeWork SA, the South Australian Fire and Emergency Services Commission (SAFECOM) and Primary Industries and Resources SA (PIRSA).
Prior to her work in the public sector Carmen was the Regional Coordinator for Bakers Delight Holdings in South Australia, responsible for coordinating the corporate communications, events and marketing activities for the South Australian franchise network.
As Digital Account Director, Carmen provides leadership across communikate et al’s growing digital portfolio.
Carmen holds a Bachelor of Public Relations from the University of South Australia and is an Associate Member of the Public Relations Institute of Australia (PRIA).
“No two days are the same at communikate et al, and it is this diversity that I appreciate the most. The broad range of communications services offered means my work is varied, challenging and always interesting.”
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