Bec Tape

Director of Creative and Service Delivery

As a brand, marketing and communications consultant with more than 25 years experience (20 at communikate et al), Bec thrives on delivering exceptional results for her clients, and for the business as part of the leadership team and in her business development and studio management role.

In her role as Director of Creative and Service Delivery, Bec works closely with the team of consultants to deliver projects that are both strategic and creative.

Her client list spans broad range of sectors including education, retail, professional services, defence, property, hospitality, resources and infrastructure, driving:

  • brand strategy and brand development
  • content strategy and development
  • marketing and communications strategy
  • issues management
  • stakeholder communications

Bec is passionate about developing strong partnerships with clients that value the important role marketing, communications, design and content plays in a thriving business.

In 2004, Bec returned from a stint overseas to join communikate et al, where she was charged with the role of leading the consultancy’s largest clients including international brands McDonald’s, Vodafone, Coca Cola, HASSELL, IGA and Dendy Films.

Other clients past and present include:

  • Women’s & Children’s Hospital Foundation
  • Partnered Health
  • COTA SA
  • ServiceFM
  • Mercedes College
  • Wine Australia
  • Australian Gas Infrastructure Group
  • Master Builders SA
  • Adelaide Hills Council
  • Nova Systems
  • ECH
  • Westminster School
  • St Mary’s College
  • City of Unley
  • City of Holdfast Bay
  • One Rail Australia
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What our clients have to say

We have loved working with the communikate et al team for our school campaign. Their professionalism, creativity, and strategic approach make the process both effective and enjoyable. The team is not only great to work with but also delivers outstanding results, providing a strong return on investment. Their expertise has been invaluable in helping us achieve our enrolment and marketing goals. Highly recommend!

Sarah Thornton
Marketing & Communications Manager, King's Baptist Grammar School

The team at communikate et al were fantastic to work with. The marketing audit provided key insights into our business and a valuable roadmap for transforming our marketing strategy.

Paul Brace
Chief Executive Officer, Inter Intra

communikate et al absolutely nailed it and we couldn’t have done it without them! Their team played an integral role in bringing SA Giving Week to life, delivering a seamless campaign that exceeded expectations. We’re incredible grateful for their dedication, generosity and commitment to our community – their work will create ripple effects for years to come.

Kay Burton
Founder, SA Giving Week

It has been a pleasure working with you and team. Our brand refresh has been so professionally delivered and truly reflective of the brief provided when we first met. The team and I have enjoyed the journey, partnering and collaborating with you to position Nova Systems for success in our first re-brand in more than two decades.

Jessica Thomas
Director Corporate Affairs, Nova Systems

The choice of the right agency is always a tough one but at every stage of a very considered approach, the team at communikate et al have confirmed to me we made the right choice. They have reimagined our impact with research into something tangible and magical and I couldn’t be more delighted with the result. I get goosebumps just thinking about it.

Ali Valentine
Marketing and Fundraising Manager, Firefly Children’s Foundation

The South Australian Museum worked with communikate on a SA Tourism Award submission. The submission is a huge task with many moving parts and communikate helped bring it all together seamlessly. Always a pleasure working with CK!

Ashleigh Glynn
Communications Lead, SA Museum

communikate et al have provided a very clear marketing framework for Dockside Port Vincent, confidently and masterfully clarifying the vision and character of development. The developed Brand Story crafted by the team for the project inspires every stage of the development. The skill sets of the individual team members is legendary and the seamless working connectivity between the team functions provided a great business experience. I'm very happy to recommend the abilities and the work of communikate.

Peter Villis
Development Director, Dockside Port Vincent SA

communikate et al understood our uniquely commercial and political landscape from the start to quickly become a valued member of our team. They’ve supported our major events and activations with great results that preserve our place as South Australia’s premier retail destination and navigated and mitigated risk when needed. Put simply, they’re responsive, supportive and just as invested in Rundle Mall’s success as we are.

Andrew White
Executive Manager, Adelaide Economic Development Agency

Cooper Energy selected communikate et al to develop our new brand identity. communikate took the time to understand our business, its future direction and the necessary vibrancy the new positioning needed. They have helped represent our place in the energy transition as a domestic gas producer. We highly recommend them for their creativity, responsiveness and focus.

Bindi Gove
Head of External Affairs, Amplitude Energy

I’m a pretty annoying client. I change my mind. I go down tangents... you know, the whole founder thing!

communikate et al have been really good for us. Yes they know their stuff; yes they do good work; yes they design great brands… BUT - and this is a big BUT - they are not too precious about it.

They went to great lengths to genuinely understand our company and worked hand in hand with us to create the best possible outcome. That’s nice in today’s market. I would absolutely recommend them for branding and websites.

Tom Carlton
CEO, Bailey Abbott