Gaining a detailed understanding of the needs of both the business and its clients were key to delivering a user-friendly website.

Background

Wakefield Orthopaedic Clinic (WOC) is proud to provide high quality orthopaedic care to South Australian patients. Their team of specialists are leaders in their field, committed to helping their patients get back to what they love.

On communikate’s recommendation, Wakefield Orthopaedic Clinic recognised their website needed to be overhauled to compete in the online environment and communicate their standard of excellence. Issues relating to content management, Search Engine Optimisation (SEO), user experience, design and functionality needed to be addressed.

Requirements

The primary objectives were to create a website that:

  • positioned Wakefield Orthopaedic Clinic as a professional, trustworthy provider who delivers exceptional high quality healthcare
  • delivered a positive user experience to instill patient confidence and answer patient questions with simple language and limited medical jargon
  • reflected a clean, conservative design inline with their refreshed branding
  • offered an easy and intuitive navigation that was also mobile responsive
  • delivered increased organic traffic and high search engine rankings
  • was functional and easy to update by administrative staff

Process

Our process began with a Discovery Session with key members of the team to gain a detailed understanding of the business goals and set out clear and measurable website objectives. We then held a User Requirements Workshop with representatives from WOC’s target markets to ensure the website would be user-centric and meet the needs of their patients and doctors.

Based on these insights communikate created a simpler, more user-centric sitemap with a focus on information, education and patient services and reassurance. We also produced a comprehensive project brief and developed user personas to guide the project through the design and build stages.

As well as designing and developing the new website, we also conducted keyword research for key pages to ensure the site would rank well in search engines.

Results

  • The design is more contemporary and reflects the professionalism and high standards of the Wakefield Orthopaedic Clinic
  • The site is now responsive, meaning it adapts to any screen size, from mobiles and tablets to large screens
  • Patients can search for specialists based on location and the conditions they treat thanks to our advanced search functionality
  • Our keyword research and implementation of SEO practices delivered immediate results in Google
  • Google Analytics has now been installed with monthly reports set up for the client, so they can track the performance of the site and use this data to continually optimise their site
  • The website runs off the intuitive and easy to use CMS, WordPress, and the client is now able to update the website themselves easily, without technical knowledge

We were delighted to receive positive feedback from our client after the website launched:

“Everyone we dealt with was very professional, the SEO component seems to be working which is excellent. Someone just rang because we came up top on their search! We have ended up with a user friendly website that suits the doctors and the patients’ needs.”

Take a look at the Wakefield Orthopaedic Clinic website.

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