Extensive market research uncovered the opportunity for the James Hardie group and Rendition Homes to develop a brand catering specifically for the millennial market – Samata Homes.
communikate was engaged to support the launch of Samata Homes in South Australia – penetrating the market with compelling messages, cultivating consumer awareness and ultimately driving sales.
The ‘housewarming’ launch party resulted in a 600% increase in visitation to the display homes across one weekend.
Media outreach achieved prominent features including a colour article in Sunday Mail Home+Life magazine and a colour feature in the SA Business Journal, with more still to come.
Website visitation targets were exceeded and we had a very happy client!
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