Northern Adelaide Senior College (NASC) decided to cap enrolments six weeks into an eight week marketing campaign, following an overwhelming number of student enquiries. 

Its most successful campaign yet, the multi-faceted and highly targeted enrolment campaign developed and implemented by communikate was a prime example of the benefits of an integrated marketing approach.

The campaign involved developing a creative concept theme and key messages which were applied to various marketing materials. Campaign elements included Google AdWords Search and Display advertising, placements in the University and TAFE liftouts, sliders on the school’s websiteFacebook advertising, page imagery and page management, a NOVA FM radio campaign and virtual tours for the website. 

Standout results that contributed to the success of the campaign included;

  • 2,444 website clicks attracted by Facebook advertising, reaching more than 56,000 people from 16 December – 2 February
  • Google AdWords received 1,210 clicks in the same timeframe
  • More than 200 people attended the college open day with 50 enrolling on the day
  • 123 unique visits to virtual tours on the NASC website in one week
  • A overall boost in brand reputation 

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