communikate et al has supported the important work of The Jodi Lee Foundation since its inception in 2010. The Foundation was established by Nick Lee in memory of Jodi, his wife and mother of his two young children, who passed away from bowel cancer at the age of 41.
Bowel cancer is the second most common cause of cancer-related death in Australia with a life being claimed every two hours. The Jodi Lee Foundation’s mission is to eliminate bowel cancer in Australia by empowering people to screen regularly, act quickly on symptoms and live healthy and active lives. Working in close partnership with Nick Lee and his team, communikate et al has delivered strong results Australia-wide through an ongoing and strategic communications and media relations program supporting the Foundation’s events and initiatives.
The Foundation’s signature event is the annual Little Black Dress Classic whereby a team of riders tackle routes throughout Australia to raise money and awareness amongst the local communities. This event attracts significant media attention in support of the fundraising efforts. Last year communikate et al helped to promote the inaugural #iknowsome1 campaign which launched at a match between Carlton and Western Bulldogs in August 2013, in conjunction with the Corporate Bowel Screening Program.
communikate et al also supported the Foundation in its efforts to secure Federal Government support for a campaign to raise awareness of bowel cancer nationally, resulting in a $2.5 million injection into their cause. Despite being a relatively new player, The Jodi Lee Foundation continues to punch above its weight with awareness growing across the nation. From a media perspective, communikate et al achieved an audience reach of more than 7 million from June 2012 to June 2013, with overwhelmingly positive and consistent media coverage achieved throughout Australia.