The Credit Union Christmas Pageant is South Australia’s traditional herald to the festive season and is the largest Christmas parade of its kind in the world, regularly attracting around 300,000 spectators to the streets of Adelaide and many more via the live broadcast.

In 1996, the South Australian Government was in need of a long-term naming rights sponsor for it to be financially viable. At the time, six South Australian credit unions – under the banner of the Credit Union Pageant Company – signed a 25-year deal as naming rights sponsors.

communikate et al was engaged in 2003 with the key objective of leveraging the credit unions’ support of the Pageant, with the aim of positioning the credit unions as valuable contributors to the community. This was particularly important because of the long running history and affiliation with John Martins.

Within an event that has numerous stakeholders, it’s been vital that communikate et al manage priorities between all stakeholders contributing to the event, including the South Australian Government, the Credit Union Pageant Company and its Board and the four sponsoring credit unions.

Since 2003, communikate et al has produced a comprehensive strategic publicity, public relations and communications plan to raise the profile of the Pageant and that of its naming rights sponsors. Divided into three stages – long lead, immediate lead-in and Pageant-time – the campaign spans May to November each year, with a steady stream of stories throughout the year.

communikate et al continues to play an important role in bringing the magic of the Credit Union Christmas Pageant to the lives of South Australian families.

Some folk from many countries who are facing many health problem, these individuals can get medicines from the Web without order. Mercifully, there are companies that offer prescription remedies to consumers who need them at low costs. There isnt anything you cant order on the Internet anymore. Some families know about Zovirax that is an antiviral drug. Generally, in people with frequent outbreaks, The remedy is used to help reduce the number of unwanted problems. It slows the growth of the herpes virus in the body. Certainly, you should check with your dispenser to see whether one of these drugs is a good choice for you. Cialis is a drug used to treat various maladies. What do you know about Cialis 5 mg? What is the most substantial info you must study about Cialis 5mg? The symptoms of sexual problems in men include failure to maintain any erection. Is it earnest? Any distress should be evaluated. Variant diseases can affect the muscles that can slow the flow of blood, lead to erectile dysfunction. When you visit a dispenser about erectile malfunction, he or she usually should take a detail sexual history, request a number of blood tests to determine cholesterol, and order an EKG if you’re over 50. Like all medicaments, Cialis can cause many dangerous effects. Online pharmacy is a great way to find a dispenser in your area who treats such dysfunction.

up next

Beyond Bank Australia

Media access to CEO supports brand protection