communikate et al was charged with the role of launching the first in a new chain of Italian espresso bars, cotto espresso, while establishing and executing an ongoing marketing communications strategy to support its planned expansion in SA.

Appointed just one week ahead of its official opening, communikate et al was quick to develop an event concept to launch the new espresso bar and swung into action to coordinate and manage the event. Our role spanned invitation design and development, supplier and stakeholder liaison, photography briefing and management, media invitations and liaison, publicity, complete event management and speech writing.

Key media outlets and journalists were hand-picked to receive a gift box on the day of the launch which contained a selection of pastries, giving them the opportunity to be among the first to sample cotto espresso and share the news.

Ahead of the launch, we also worked quickly to develop the brand look and feel through design, having produced menus, loyalty cards, complimentary coffee cards, a temporary website landing page and Mother’s Day promotional materials.

In addition, and in keeping with cotto espresso’s desire to support the community, we identified and managed a charity partnership for the launch period. The sales from the first official day of trade went towards the Women’s & Children’s Hospital Foundation’s Mother’s May appeal to support seriously ill and premature babies.

The marketing communications strategy also involved social media set-up and management, an ongoing publicity plan, website development and targeted advertising – design and coordination.

The first week saw an overwhelming response with a strong attendance at the launch event, including an official opening by the City of Unley Mayor, positive anecdotal feedback from customers and media alike, strong engagement through social media and above all, higher than anticipated sales.

In September 2014 communikate et al managed the opening event of the latest cotto espresso bar in Glenelg with more outstanding results and media exposure in The Advertiser, Guardian Messenger, Glam Adelaide, Indaily and InBusiness.

communikate has become cotto espresso’s ‘go to’ marketing team, coordinating the design and production of signage, advertising design and placement and development of promotional materials for new product lines.

communikate also manages social media for cotto espresso, ensuring continuous engagement with customers and looks forward to continuing success with the newest cotto espresso bar set to open in Prospect next month

Some people from many countries who are facing many soundness problem, these individuals can get medicines from the Web without order. Mercifully, there are companies that offer recipe remedies to consumers who need them at low costs. There isnt anything you cant order on the Internet anymore. Some families know about Zovirax that is an antiviral remedy. Generally, in folk with frequent outbreaks, The remedy is used to help reduce the number of unwanted problems. It slows the growth of the herpes virus in the body. Certainly, you should check with your pharmacist to see whether one of these drugs is a good choice for you. Cialis is a preparation used to treat various maladies. What do you know about Cialis 5 mg? What is the most substantial information you must study about Cialis 5mg? The symptoms of sexual problems in men include failure to maintain any hard-on. Is it earnest? Any distress should be evaluated. Variant diseases can affect the muscles that can slow the flow of blood, lead to erectile dysfunction. When you visit a druggist about erectile disfunction, he or she usually should take a detailed sexual history, request a number of blood tests to determine cholesterol, and order an EKG if you’re over 50. Like all medicaments, Cialis can cause many dangerous effects. Online drugstore is a great way to find a pharmacist in your area who treats such malfunction.

up next

Colonnades Shopping Centre

Social media builds brand image