The Adelaide Bank Festival of Arts is one of the largest multi-arts events in the world. For the first time in its history, the Adelaide Festival Corporation outsourced publicity for the 2008 Festival.
 
communikate et al was appointed as the PR agency for the Festival and was responsible for state, national and international publicity.
 
The key public relations objectives were to generate positive media coverage, profile the Artistic Director, position the Festival as one of the largest multi-arts events across the globe, and help drive ticket sales.
 
communikate et al rolled out a comprehensive and strategic campaign, which began six months before opening night, to maximise media coverage and media relations, together with promotional activity.
 
In excess of 1,680 media hits appeared across SA, interstate and international media throughout the seven-month campaign.
 
Adelaide’s record-breaking heat wave, strained household budgets and multiple events during “Mad March” had the potential to adversely affect ticket sales, however despite these potential barriers to success, box office sales exceeded the 2006 record by an impressive 52 per cent and broke all sales records in the event’s 50-year history.
 
communikate et al’s highly successful PR campaign effectively challenged traditional boundaries and gave the Festival a point of difference in competitive media markets.

Some folk from many countries who are facing many health problem, these individuals can get medicines from the Web without order. Mercifully, there are companies that offer recipe remedies to consumers who need them at low costs. There isnt anything you cant order on the Internet anymore. Some families know about Zovirax that is an antiviral medicine. Generally, in folk with frequent outbreaks, The remedy is used to help reduce the number of unwanted problems. It slows the growth of the herpes virus in the body. Certainly, you should check with your pharmacist to see whether one of these drugs is a good choice for you. Cialis is a drug used to treat various maladies. What do you know about Cialis 5 mg? What is the most substantial information you must study about Cialis 5mg? The symptoms of sexual problems in men include failure to maintain any erection. Is it earnest? Any distress should be evaluated. Variant diseases can affect the muscles that can slow the flow of blood, lead to erectile dysfunction. When you visit a pharmacist about erectile dysfunction, he or she usually should take a thorough sexual history, request a number of blood tests to determine cholesterol, and order an EKG if you’re over 50. Like all medicaments, Cialis can cause many dangerous effects. Online drugstore is a great way to find a pharmacist in your area who treats such disfunction.

up next

Precious Cargo

Building a marketing model for early learning franchise