Capturing the attention of goldfish

I sometimes call my husband ‘Goldy’, short for goldfish, as he has an attention span not too dissimilar to one….. very short. Nine seconds to be precise for our fishy little friends while us humans’ attention span is eight seconds. That’s right, less than the fish (I’d better rethink hubby’s nickname)!

Couple these stats with the fact we are having more …

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Ice, ice baby!

Has your Facebook feed felt a little bit ‘wet’ lately? It is not just your social media feeds that have been saturated with the latest viral phenomena – the ALS Ice Bucket Challenge – but mainstream media too. We have seen the likes of Oprah Winfrey, Lady Gaga, Bill Gates and local names like Premier Jay Weatherill, radio personality Mark …

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Demystifying Digital Marketing Masterclass

We’re excited to be running another masterclass series next month and this time we’ll be focussing on Digital Marketing.

Whether you’re new to the digital world or just looking to increase your understanding, we invite you to participate in these relaxed, interactive sessions and learn how Digital Marketing could benefit your organisation.

In these videos I share some insights into the importance …

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Are you “yes, but…” or “yes, and…”?

This month the communikate et al team took a trip to the Barossa for a day of professional development. Our annual retreat is a rare and precious opportunity to bring our whole team together, away from the fast-paced office environment, to reflect on our achievements, sharpen focus on our goals, arm ourselves with some new tools, and have a look …

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Middlebrook stuck in the middle with social media

Another business has come under fire for its treatment of a breast feeding mother forced to ‘pump and dump’ behind a water tank at Middlebrook Estate during McLaren Vale’s Sea and Vines Festival, after being refused access to a private area.

The staff’s treatment of the mother, which was shared on her Facebook page, led to 11,000-plus shares and more …

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Apparently they play football at the Super Bowl?

The Super Bowl is arguably the biggest sporting event in the world outside of Olympic or Commonwealth Games with over 100 million viewers in the US alone. But with all the hype and off field frivolity, it has become hard to remember that there is actually a game going on.

There has been so many incredible moments throughout the years from …

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When your social media past catches up with you

While we’re not all about to become the next political candidate for our local area, Liberal candidate Anthony Antoniadis’ recent error of judgement, which labelled his prospective constituents work shy and smelly, does serve to remind us that what we say on social media is there for eternity. In fact, it’s waiting for its moment to bite you on the …

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South Australia’s new brand – a doorway to where?

Last night, South Australia’s new brand was launched by Premier Jay Weatherill in a public light and sound show at Elder Park which included the new brand being projected onto the Festival Theatre sails. A great way to launch it, sure, but do we like it? Will it work? Does it fulfill the brief to “communicate our unique identity”?

As with …

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Death by social media

We have written a number of blogs about the dos and don’ts of social media, but a tweet by a (former) US-based PR executive at the end of 2013 that set off a social media lynch mob made me think about this once again.

Justine Sacco was not so long ago Communications Director for internet company InterActive Corp, which represents companies …

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