2016 digital trends

2016 digital trends for mobile, social and SEO

 

There are countless digital trends forecast for this year. We’ve spent hours reading about them all so you don’t have to! We’ve compiled a list of some of the most important digital trends for mobile, social and SEO. A key theme to emerge in all areas is the rise of video content.

 

Mobile

Not being …

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Join our team! Digital Account Manager

Do you live and breathe the dynamic world of digital marketing? Do you thrive on helping organisations to maximise their reputations online? Are you a problem solver and a team player? We’d love to hear from you!

This is an exciting opportunity for an experienced digital marketer to make a real difference to the reputations of organisations across Australia.

As a Digital Account Manager based …

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Gimme what I want; what I really, really….

The publication this month of Deloitte’s 2015 Media Consumer Survey results revealed some tasty fodder for assessing where you’ll invest your next marketing spend.

It might not surprise you to learn that “social media has established itself at the heart of everything we do.”

But did you know…

• 80% of Australians surveyed have at least one social media account
• 59% use social media DAILY
• 23% …

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Can Tay Tay shake off her blunder with China?

The power of a label, and even a campaign title, really can make or break a brand.

Unfortunately, global popstar Taylor Swift found herself faced with the latter this week when she announced her new fashion brand, TS 1989.

Despite good intentions to closely link her personal brand – using her initials and date of birth – to the new label, it …

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Content is king

When was the last time you updated content on your website?

You’ve probably heard it before, but it can’t be overstated – when it comes to the web, content is king.

No matter how beautiful your website looks, people are seeking information, so the content needs to be useful, engaging and up to date.

Why fresh and useful content is vital

User experience – …

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Mobile friendly? You’d better be!

Is your website mobile friendly?
Here’s a few reasons why it should be.

For some time the word on the ‘digital’ street has been that Google is planning a major mobile-related algorithm update, to reflect the enormous uptake of smartphones worldwide. The strongest indication of this was the progressive roll out in late 2014 of Google’s ‘mobile-friendly’ tags, which gives preference in …

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Join our team! Digital Consultant

If you have a passion for digital marketing and are looking for an opportunity to help organisations grow their reputations online, we’d love to hear from you!

We’re looking for a Digital Consultant (based in our Adelaide office) to join our growing digital team. This is an exciting opportunity to deliver innovative and tailored digital marketing strategies for our diverse portfolio …

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Re-designing your website? 5 tips for success.

It’s March already but you’re still hanging onto that new year motivation. You look to your marketing to-do-list for 2015… top of the list? Redesign website.

OK, so where to now?

Before you get caught up in the flashy design and selecting plug-ins, pop the creative juices to the side for a moment. Consider these top tips first…

 

1. SEO

So often this aspect of …

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20 business tips after 20 years in business

Creating a business from scratch has certainly been an adventure.

Over twenty years, business has changed, I’ve changed and our world has changed significantly.

Here are my top 20 learnings after 20 years in business:

1. Have tenacity: Starting business at 24 when the state was recovering from an economic recession has instilled a never-give-up-attitude that has served well for other challenges that …

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Not berry good at all

Pardon the pun, but ever since giving into the trend and purchasing my very own NutriBullet last year, frozen berries and I have formed a pretty close bond. Unlike other fruits, they seem to work perfectly in just about any smoothie combination, not to mention on my morning cereal.

So, I must say I was left with a pretty bad …

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They like big butts and they cannot lie

It’s that time of year again and no I am not talking about my birthday. I’m talking about Super Bowl. Whilst the majority of Americans sit down with their packet of Doritos, cans of Pepsi, and quesadillas to watch Tom Brady throw a targeted pass into the end zone to be awarded a touchdown (does that make me sound like …

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Join our team! Media Relations Manager

If you have a genuine passion for the media and would relish the opportunity to devise and deliver strategic publicity campaigns for national clients, we want to hear from you.

A hands-on operator who is excited by cultivating powerful media relationships, you thrive on developing strong news angles that will cut through, and nurturing story opportunities with national media representatives.

You pride …

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